Financial model
We don't replace your marketing. We make all of it work harder.
Content is the layer that sits on top of everything you already run. Your ads, your referrals, your SEO — they all convert better when patients already recognize you. Put your numbers in and see what that layer adds.
Your practice
$
Share of revenue to invest
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Hold steady 3–5% · Grow 5–7% · Dominate 7–10%
What you already run
Ads, mailers, SEO, referral programs — all in. Keep every bit of it.
$
What that spend brings you today, before content.
The case
What one of those cases bills out at.
$
The layer we add
Our fee
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Scaled to practice size, case mix and shoot volume. 12-month engagement.
Cases the content layer adds
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Set it as low as you like — these are cases on top of what you already get.
The math
Budget available
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a month, at {{ pctLabel }} of collections
You spend now
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Room left
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Average case value
The same no matter which channel brings you the patient.
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What you run today
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case value to cost per case
Cost / case
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Cases / mo
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What content adds
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case value to cost per case
Cost / case
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Cases / mo
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Everything together, once content is running
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blended across every channel
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total new cases a month
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added revenue a year, net of our fee
Benchmark: 3 : 1 is healthy · 5 : 1 or better is excellent. Everything here sits on top of what you already run.
In short
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Nothing here assumes you cut a single dollar of what you already run — every figure treats content as additive. Cost per case is what you pay to acquire one case through a channel. Blended combines your current spend with our fee across all cases. Added revenue is added cases × average case value, minus our annual fee. Estimates to frame the decision, not a guarantee.
Time to start building your brand.
30 minutes. We look at your practice and see if this system actually makes sense to implement. If it doesn't, we'll tell you.
Book Your Call